SEO
On-page and off-page tactics to improve your search rankings.
Improve Google ranking
Not turning up in the first page of a Search Engine Results Page is as good as being not being ranked at all and possibly cause a loss of business revenue. SEO which should be iterative, is also about keeping visitors to your website enticed to explore more pages within. Our marketing team considers every aspect and detail of your product or service to ensure optimum SEO results.
Content Marketing
Content marketing is akin to booster rockets for your SEO strategy. We will post quality content to fan out across blogs, web pages and social media platforms. Well written articles that are researched will provide the reader with all the information they need to make an informed decision. This in turn means that the leads you’ll get from your content marketing strategy will have a much higher conversion rate due to the level of trust we achieve through our content for your brand. We will periodically curate the content in your website to drive more traffic.
Digital PR
A presence in cyber space is like a double edged sword. Online reviews by users can be among the best ways to build and maintain a positive brand image. However they can also be one of the biggest threats to your online reputation. And negativity propagates faster than positive reviews. Stay ahead of the curve by building your online presence across different channels including press releases. We will manage your digital PR to focus on transforming your online reviews from any liability into a powerful asset. We take a multiple-step approach to ensure that every communication is clear and concise.
Social Media Promotions:
Whether you are a traditional brick and mortar business or a one man home office, you should never give advertising on Social Media a miss. For starters it is the most cost effective means of advertising compared to traditional advertising. You have a direct connect with customers which helps build brand reputation and a tech savvy image for the company.
Reporting & Analysis:
We provide audits that analyze websites to ensure search engines discover, crawl and index web pages for maximum visibility. Creative developers and designers will work alongside the SEO and content teams to research, design and create remarkable infographics and interactive content of digital marketing results for your perusal.
Penalty Recovery:
In case your website has been penalized by Google, we can provide suggestion on how to recover from an ongoing penal action.
Digital Marketing
With the explosion in the number of cheaper smart devices, there has been a paradigm shift on how companies should channel their marketing efforts. Conventional advertising mediums are now being given a go by as thrifty advertising in cyberspace fetches more returns for the finances spent.
The first cornerstone of any digital marketing campaign is a company’s website.
This is where many of the target customers first get an impression of your brand. Prospects get the information they need to make an informed purchasing decision and then buy it online or visit the physical store location to make their final purchase. It is imperative for businesses to not only be present online but to boost visibility as much as possible. As per your requirements we will work on campaigns to boost your brand awareness and target appropriate audiences for your product or service.
PPC Management
Your ad will be placed above the organic listings in the Search Engine Results Page (SERP). Get to decide where and at what times your ad will be shown. Show your ad on different platforms and geographical locations. Expose your brand to untapped markets.
Social Media Advertising – Also called social media targeting, social networks utilize user information to serve relevant ads based on interactions within a specific platform. When the target market aligns with the user demographics of a social platform, social advertising can provide a huge increase in conversions and sales with lower cost of acquisition.
Attract, convert and delight more customers online through social media advertising than conventional marketing. It’s a great platform for business conversion.
